Looking at the income streams of event you have specific CRM processes for the different target groups.
Attendees follow an invitation, register, pay, get ticket process while Sponsor, Exhibitors, Clients follow a more classic CRM approach of qualifying, proposing, negotiating, closing following a financial process of quote, sales order, payment, and fulfilment.
You can define price books and packages with sales prices for Sponsors and Exhibitors.
For clients – in cases where you produce an event on behalf of a client – you use the BOQ structure to add sales margins and/or services and goods from your own price book.
Sales Orders can be exchanged with accounting or ERP software via API.